Choices, Choices


A late Christmas present just arrived! I’m psyched because I just got the first cover design for my new book, The Little Book of Talent, that’ll come out in September.  Actually, two designs.

The question is, which to pick? That’s where you excellent people come in.

FYI, the book will be pretty little — it’ll measure 7 inches by 4.5 inches. It’ll be hardback, and it’ll have no jacket — just plain cloth. We’re aiming for a classic/timeless feeling, but we don’t want it to feel old-fashioned or fusty. In other words, not your grandpa’s little book.

First, we have choice A:

Then, option B:

Which do you like?

(In our family voting, there was a clear winner. I’ll tell you which in a little while, so as not to skew the voting process.)

Here’s the update as of Monday January 16:  A = 30 votes, B = 8 votes.

Our family’s vote was exactly the opposite — we preferred B, because the title seemed to “pop” more and because it seemed a tad less nostalgic, a little fresher.  But now you’ve got me thinking….

Thanks for all the great feedback; keep ’em coming!

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100 Responses to “Choices, Choices”

  1. Doc says:

    Option B but it resembles Harvey Pennicks book.

  2. abdulghaniy says:

    option A, b’cos of it’s unique and classic dsgn. More so it has some similar features with the talent code. Option B looks a bit nostalgic to me.

  3. CR says:

    I like Option A. It looks crisper and cleaner to me.

  4. mike says:

    Option B — hands down

  5. Paul says:

    Option B. Look forward to another good read in September!

  6. Renee says:

    A, crisp and clean!

  7. Rod Roth says:

    A. Crisp, clean, easy to read. Will be a classic

  8. Kelley says:

    B. The black frames the text so nicely and I think better sets off the gold seal.

  9. Yilin Wang says:

    I like option A much more. The red box on cover B is too wide and makes the cover look unbalanced.

  10. Lisa Clarkson says:


    The framing on B gives the gold seal too much emphasis and makes it look kind of cheap. It looks more like a “sticker” and speaks more to overselling in design B.

  11. Júlio says:

    Hi Daniel

    I like option A.

    It´s clear and easy to read.

  12. I like B. The design focuses the eye.

    Though with the information at the start, you’d go for A.

  13. Melanie says:

    Option A is more appealing to me.

  14. tobi says:

    Option A! Very timeless.

  15. James Barger says:

    Option A pops much more and the black stripe is simple and classy. Can’t wait to read the new book!

  16. Michael V. says:

    Option A.

  17. Aaron says:

    I like option B. I’d fight a Nun for a copy if the lettering was in Bold Futura.

  18. "T" says:

    A looks cleaner

  19. Piotr says:

    Option C.

    Black cover with gold letters.

  20. Julian says:

    OPtion A!!!

  21. Carol says:

    I like option A the best. The black rectangle is distracting.

  22. Timothy Post says:

    ….although I’d suggest replacing the gold seal (looks like something you’d find at Staples) with a gold circle that more closely resembles a gold medal. After all, the choice of the color gold, itself, is obviously in reference to a gold medal, so it just makes sense to push the symbolism to it’s logical endpoint. Overall, I like the how the design feels!!

  23. Eddie says:

    I like Option A.
    Option B looks more aesthetically-pleasing to me with the black box widened (tried it in Photoshop as a test).

  24. Melissa says:

    Option A

  25. Catherine says:

    Option A

  26. Elizabeth Bailey says:

    Option B … it pops out at me more than option A.

  27. Blake says:

    Option A. B is a no-go.

  28. Karen says:

    option B,the gold medal really stands out and gets my emotions

  29. Dave says:

    I vote for A – a classic design, simple and elegant. I’m a sucker for any book with a contrasting spine color.

  30. Dave Marlo says:

    Very excited to hear you have a new book on the way! I don’t think you can wrong with either one. If I were to choose however I would pick B. Best of luck with the new book.

  31. Paul says:

    Option A

  32. Tim Wilkinson says:

    Option A – easier to read the cover.

    I cannot wait for the book.

  33. Christine says:

    Option A = Classic & Timeless

  34. Daniel says:

    Option A.

  35. Dale says:

    Option A although I like them both.

    Saw a good quote, “neurons that fire together, wire together” Norman Doidge

  36. Throck says:

    A – Because I said so!

  37. Mo says:

    A all the way!!!

  38. Candice says:

    Option A…. it introduces the book with the spine. B feels cluttered to me… too much information to find what is most important. Seem’s from comments it’s a closer contest than I would have expected.

  39. Kevin says:

    Option B. A looks old fashioned, like the kind of book you pull from the library shelf and have to shake the dust off before opening it. The materials will give it the nostalgic feel while option B will give a contemporary look that will attract people to it.

  40. Markus says:

    Choice A, please. A is more clean & clear, for B, it feels like a photoframe in an old fashion, the border seems too heavy. I put two links here for your reference, both are in the same design style and were the BestSeller.

    (Markus from Hong Kong)

  41. Molly Grisham says:

    I like Option A better but knowing the content I’d read it with either!!

  42. Rick says:

    B, more poppy.

  43. Wes Porter says:

    Definitely Option A – resembles the Talent Code cover but you know it is new b/c of the red backdrop.

  44. marilyn cimino says:

    Absolutely option A. It not only follows the pattern of the cover of The Talent Code but also screams “not overly academic”. Minus the black, it tells me there’s maybe a hint of humor in this reading.

  45. Dale says:

    I suspect that there is a study somewhere that shows that crowds tend to choose A over B every time.

  46. Kelly D says:

    When viewing cover A, I read the title first. When viewing cover B, I view the red border first. The adjective little, diminishes the value as a first impression. I know this book is going to be big!

  47. Kelly D says:

    Publish both like television commercials.

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