Let’s say you’re in a meeting, and you want to help your group think more creatively. Which of these phrases should you use?
1) “What if we….”
2) “Why don’t we….”
3) “How might we….”
If you guessed (3), you’re right. For why, check out this cool story on how designers at IDEO (who — you guessed it — are featured …
Continue reading “The Three-Word Phrase that Helps Unlock Group Creativity”
Catchphrases have a bad reputation. They are corny. They are over-obvious. They sound dumb. As a result, we tend to avoid using them. (Think about how you reacted the last time someone suggested you “work smarter, not harder.”)
But here’s the funny thing : When you visit highly successful cultures, you’ll notice they use a lot …
Continue reading “Why Smart Leaders Use Corny Catchphrases”
Every leader wants to create strong culture. After all, culture drives group performance (a tidy 756 percent increased in net revenue over 11 years). As the old saying goes, culture eats strategy for breakfast, lunch, dinner, and midnight snack.
The problem, of course, is that creating culture is a wildly mysterious process. It’s hard to measure, …
Continue reading “Want Stronger Culture? Stop Leading, and Start Designing”